Today something wonderful happened.
It is not the first time this has happened.
But it is the first time I noticed it in the context of innovation.
Did you ever happen to be used to get something in a certain way,
and then suddenly be deprived of having this channel?
It could be the way you get love and attention from your spouse.
Maybe it is the short cut you know to get to the office 15 minutes later.
Maybe a discount you are used to get in your neighborhood store.
Did you notice what happened to your mind once this
route to your goal was not available anymore?
Yes, you started a furious effort to find a new way to get what you want.
A work around, a new way of getting it, or maybe you would find you do not
need this thing any more…
Needs drive innovation.
Now let’s look at this from the other side.
Let’s say you want to innovate around a new way to get something.
Here is what you could do now using what I discovered today:
Whatever means you have of getting something, close your eyes.
NOT HAVING THIS WAY to get the thing you are used to.
WHAT WOULD YOU THEN DO?
This simple trick will ignite a powerful process in your mind
and the end result with be innovative new way to get what you want.
Imagine now, having lots of people use this trick, to find a new way
to get what they all wanted…
Maybe something like;
End of hunger?
The end of of Cancer?
What do YOU WANT?